Weekly discussion | Marketing Management |


After reviewing Chapters 12-13 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear. 


Peter, J. P. & Donnelly, J. H. (2019).  A Preface to Marketing Management, 15th ed.  New York: McGraw-Hill Education. 

 Chapter 12, The Marketing of Services

Chapter 13, Global Marketing

  Need two authored references. References MUST be      cited within your paper in APA format. Your      reference page and citations must match 100%.