Week 9 research project (case study part 1) | bbm402 | Wilmington University


Case Study Part 1 – Gathering Information for the Case Study Analysis

Answer the following questions:

  1. Who is the current CEO of your company?
  2. What are the company’s vision and mission statements?
  3. What is their principal business model?
  4. What are the major goals for the company?
  5. List any recent changes in strategy.
  6. What is the Industry in which your company resides? 
  7. What is the company’s position on corporate social responsibility (CSR)?
  8. Has your company participated in any mergers or acquisitions in the past two years?