The brand is movie american underdog: the kurt warner story

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What ad creative formats or types can brands use? (Refer to What will they look like?

What is the recommended timeline for the campaign?

Should the brand leverage influencers? If so, how?

How can brands measure the performance of the campaign against the primary objective?

How can brands lean into Facebook, Instagram, and other social media platforms’ features?

What other strategies can brands leverage to effectively go to market in the holiday season

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